Saturday, 4 January 2014

British weather as front page news - is this the first sign of Mass Media collapse?


British weather is, by the standards of almost anywhere else in the world, extremely temperate - lacking in extremes, unglamorous, un-sexy.

Its distinguishing feature is intermittent and unpredictable tepid rain.

Nonetheless, recently, British weather has been front page, headline news in many of the major big circulation newspapers.

To me this smacks of sheer desperation. I imagine that to lead with a weather headline (at the level of "some houses somewhat flooded somewhere") must represent something close to utter humiliation for a journalist. Only to be done when there is absolutely no alternative.

And yet that is what we are getting - in newspaper, on TV and the radio.

The beginning of the end?