Although we are immersed in a system of brainwashing, and in a sense we passively absorb it via the mass media and the social institutions such as propaganda from politics, government, law, education and so forth... this is not the ultimate truth of the situation.
Ultimately brainwashing is something we do to ourselves.
Yes, we are manipulated; but we seek-out and surrender to the manipulation; and so we personally, individually, are to blame for it.
We hear of problems (hear about them not usually from our own experience, but from media propaganda) and them give our own power away in clamouring for 'them' to 'do something about it' - put a stop to it, or make it happen.
In our attitude to Life in general (for example the mass media) we seek-out those who influence us; we surrender our self to manipulation. We encourage the other to create emotion in us, to shape our emotions, to implant motivations into us...
We deliberately connect with sources that we want to tell us what is important, what is most worth thinking about, how to feel about things - what we should aim for and how to lead our lives - how to spend our money and use our time - who to admire and who to despise...
We allow, no we actively encourage Them to fill our minds with negative emotions such as fear, greed, envy, hate, resentment and lust.
We go to immense lengths to enable this surrender of of self to shaping by others whose motivations we know are Not Good.
(Seriously... We seek-out and submit-to the mass media! Of all people, of all institutions! - the Mass Media. Really?)
We are manipulated; but we have created our own manipulation.
We. Are. To. Blame. Each one of us is to blame; the answer lies in our own hands.
(See also: http://addictedtodistraction.blogspot.co.uk )